Strategic Alignment
We developed our unique programme of Strategic Alignment to help companies gain competitive advantage by understanding their own organisation's structure, the nature of the environment in which they operate and the distinctive relationship between the two.
There are four major premises of Strategic Alignment:
- There is a relationship between the nature of the operating environment and the form of the organisation. Certain combinations produce a superior performance, hence the notion of strategic fit.
- Organisations display patterns of behaviour.
- Competitive advantage is an outcome of the activities of the organisation and how these activities interact with the environment.
- An organisation can achieve competitive advantage by aligning the needs of the market with its strategy culture and leadership style and developing core competencies in areas valued by the market.
By operating in a strategic manner your business can:
- Align service delivery with customer needs
- Identify customer needs and predict buying behaviours
- Understand customer service requirements within and between segments
- Align service capabilities with customer needs
- Win in a competitive environment
- Develop a preferred future
- Understand competitive advantage
- Develop an appropriate strategic positioning
- Create organisational change
- Develop a suitable culture to give the organisation the capability needed to implement its chosen strategies
- Identify the most powerful levers for change
- Lead individuals through sustainable change
- Use effective leadership to shape the organisation
- Identify ideal leadership approach
- Understand impact of different leadership behaviours
- Select and apply appropriate situational responses
- Enhance performance
- Understand cultural performance drivers
- Identify suitable performance measures
- Design and implement reliable performance management systems
Executive Coaching : Evaluation Process : Moving from Resistance to Resilience
Riding the Recession with Dignity : Strategic Alignment
